privacy policy
Last updated: February 28, 2026
BacQueen ("BacQueen", "we", "our", or "us") is committed to protecting your privacy and ensuring transparency in how your personal information is handled. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website, purchase our products, or interact with our services (collectively, the "Services").
Our store is powered by Shopify, which provides us with the e-commerce platform that allows us to offer our products and services to you.
By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We may collect personal information that you voluntarily provide, as well as information collected automatically when you use our Services.
Personal information may include:
Contact information
Such as your full name, billing address, shipping address, phone number, and email address.
Order and transaction information
Including products purchased, order history, payment confirmations, and shipping details.
Payment information
Payment details are securely processed through our payment providers. We do not store your full credit card information on our servers.
Account information
If you create an account, we may collect login credentials and account preferences.
Communication information
Any information you provide when contacting us, including customer service inquiries or feedback.
Technical and device information
Including IP address, browser type, device type, time zone, and how you interact with our website.
Usage information
Information about your browsing behavior, pages visited, products viewed, and actions taken on our website.
How We Collect Information
We collect information in several ways:
• When you place an order
• When you create an account
• When you contact customer support
• When you browse or interact with our website
• Through cookies and tracking technologies
• Through service providers such as Shopify
• Through marketing or analytics partners
How We Use Your Information
We use your personal information to operate and improve our Services, including to:
Process and fulfill orders
Including payment processing, shipping, and delivery.
Provide customer support
To respond to inquiries, questions, or requests.
Improve our website and services
To enhance user experience, functionality, and product offerings.
Send updates and communications
Including order confirmations, shipping updates, and service-related notifications.
Marketing and promotional purposes
To provide relevant offers, promotions, or product recommendations. You may opt out at any time.
Prevent fraud and enhance security
To detect suspicious activity and protect our customers and business.
Comply with legal obligations
To meet regulatory, legal, or contractual requirements.
Sharing Your Information
We do not sell your personal information. However, we may share your information with trusted third parties when necessary to operate our business.
These may include:
• Shopify (our e-commerce platform provider)
• Payment processors
• Shipping and logistics providers
• Customer service tools
• Marketing and analytics partners
• IT and security providers
These partners are only given access to information necessary to perform their services and are required to protect your data.
We may also disclose information when required by law or to protect our legal rights.
Shopify and Third-Party Processing
Our store operates on Shopify’s platform. Shopify may collect and process certain information necessary to provide and maintain the Services.
This may include technical data, order information, and usage data.
To learn more about how Shopify handles personal information, please visit:
https://www.shopify.com/legal/privacy
Cookies and Tracking Technologies
We use cookies and similar technologies to:
• Improve website functionality
• Analyze website performance
• Personalize your experience
• Provide relevant advertising
You can adjust your browser settings to refuse cookies. However, this may affect certain features of the website.
Data Retention
We retain personal information only for as long as necessary to:
• Provide our services
• Comply with legal obligations
• Resolve disputes
• Enforce our agreements
When information is no longer needed, it is securely deleted or anonymized.
Data Security
We implement appropriate technical and organizational safeguards to protect your personal information.
While we take reasonable precautions, no online system can guarantee absolute security.
We encourage you to protect your account information and avoid sharing login credentials.
Your Rights
Depending on your location, you may have rights regarding your personal data, including the right to:
• Access your personal information
• Request correction of inaccurate information
• Request deletion of your information
• Restrict or object to certain processing
• Withdraw consent where applicable
• Request a copy of your personal data
To exercise your rights, please contact us at:
We will respond in accordance with applicable laws.
Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites.
We encourage you to review their privacy policies before providing personal information.
Children's Privacy
Our Services are intended for adults. We do not knowingly collect personal information from individuals under the age of 16.
If you believe a minor has provided us with personal information, please contact us so we can remove it.
International Data Transfers
Your information may be processed or stored in countries outside your country of residence.
We take appropriate measures to ensure your information remains protected in accordance with applicable laws.
Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs.
The updated version will be posted on this page with a revised "Last updated" date.
Contact Information
If you have questions about this Privacy Policy or how your information is handled, please contact us:
BacQueen
Email: info@bacqueen.com
"My lower back feels supported even after long days."
"Comfortable, stable and easy to wear."
"Exactly the lumbar support I needed."
"I notice less strain after sitting all day."
Protecting Women’s Back Health for Over 15 Years
Because Back Pain Doesn’t Start Overnight — It Builds Quietly
Modern life places constant demands on women.
Long hours at a desk. Caring for family. Running businesses. Managing homes. And often — putting yourself last.
For many women 35+, the signs begin subtly:
• Lower back tension
• Stiffness after sitting
• Fatigue that settles deep into the spine
• Recurring discomfort that slowly increases
Most women normalize it.
We believe you shouldn’t.
Our Mission: Prevention Over Pain
We exist to help women recognize early warning signs of lumbar strain — before temporary discomfort becomes chronic limitation.
Back health is not cosmetic.
It is foundational.
When your lower back weakens, your posture shifts.
When posture shifts, confidence, energy, and movement follow.
Prevention is power.
And awareness is the first step.
15+ Years of Experience. Built on Professional Insight.
For more than 15 years, we have operated in the posture and therapeutic support industry.
We work closely alongside physiotherapists and wellness professionals to understand:
• Lumbar instability
• Posture-related strain
• Muscle fatigue from prolonged sitting
• Recovery-based support needs
Every product is developed around:
✓ Targeted lumbar stabilization
✓ Natural spinal alignment
✓ Therapeutic-inspired compression
✓ Long-term daily comfort
We don’t believe in quick fixes.
We believe in intelligent support.
Why We Focus on Women 35+
Because this is when the body begins asking for more intentional care.
Hormonal changes. Muscle density shifts. Pregnancy recovery. Long working hours. Years of cumulative strain.
The lower back carries more than it should.
We design specifically for:
• Working professionals
• Mothers
• Women in recovery
• Women investing in long-term mobility
Your body evolves.
Your support should evolve with it.
Trusted by Thousands of Women
Over the years, we have supported thousands of women in improving posture, reducing lower back pressure, and restoring daily comfort.
Here’s what they tell us:
“I didn’t realize how much strain I was under until I finally felt supported.”
— Maria, 42
“After sitting all day for years, this made an immediate difference.”
— Sophie, 38
“As a busy mom, this changed how my body feels at the end of the day.”
— Laura, 45
Real women.
Real support.
Real results.
By The Numbers
15+ Years of Industry Experience
10,000+ Women Supported
4.8★ Average Customer Rating
Collaborating With Certified Physiotherapy Professionals
Trust is earned through consistency — and we’ve built ours over time.
More Than a Product — It’s Protection
Your lower back is your foundation.
When the foundation weakens, everything feels heavier.
When it’s supported, everything feels stronger.
We are not selling braces.
We are helping women protect their mobility, strength, and confidence for years to come.
Our Commitment
• Designed with professional insight
• Focused on prevention, not reaction
• Created for real women with real responsibilities
• Built for long-term comfort and confidence
Because your health is not optional.
And your future mobility matters.
Ready to Support Your Foundation?
The best time to take care of your back was years ago.
The second-best time is today.
Stand stronger today.
Protect your tomorrow.